Privacy Policy
Last updated: 01/12/20

Privacy policy

Awake is responsible for personal data related to the services. However, other processors or co-responsible parties can act with personal data. “Personal Data” means any and all information, which can be directly or indirectly linked, to a living natural person. We strive to maintain a high level of protection of personal privacy. Awake uses personal data primarily to administer, provide, develop, and maintain the services, process your reservations, optimize your experience with respect to the services and individualize the communication with you. Please read this Privacy Policy carefully to understand how and for what purposes we process your Personal Data. By providing your Personal Data to us and accepting the applicable terms and conditions, you consent to your Personal Data being processed in accordance with the provisions set forth in the separate terms and conditions for each Service and this Privacy Policy. If more specific consent is required from you by law, we will of course ask you for such specific consent. This Privacy Policy together with Terms and Conditions, Awake’s Cookie Policy, and any other separate terms and conditions governing Awake’s processing of Personal Data from time to time are together referred to as the “Privacy Terms”.

The Privacy Terms state the basis for the manner in which we process Personal Data that you provide to us when you use the Services or that we collect regarding you. Thus, with respect to some of our Services, there are also separate terms and conditions for the processing of Personal Data that you accept when you use each Service. 

Changes to this Privacy Policy are announced by the new terms and conditions being published on Awake’s websites and we, therefore, recommend that you regularly review these. If you add Personal Data regarding other people, you are responsible for ensuring that Awake may also process that Personal Data in accordance with the applicable Privacy Terms.

Collection and processing of personal data

Awake collects and processes your Personal Data only where permitted by law. The collection and processing may take place when you use the services. We use various methods to collect Personal Data such as cookies, web beacons, customer surveys, and membership services. At various times, Awake compiles or imports Personal Data from databases (e.g. from Facebook or Google) within and outside Awake. From time to time we receive Personal Data regarding you from companies within Awake, cooperation partners, and other information that may be added to your profile (if a profile has been created). It is important for Awake to keep your Personal Data up to date and accurate at all times. That is why we may import Personal Data about you from external sources such as public registers. When the law requires that consent be obtained for the processing of certain types of Personal Data or for certain forms of processing, consent will be obtained from you before processing takes place.

By proceeding to the checkout to buy an item the information typed in, in the checkout columns is saved as long as the information is useful for Awake or when the customer wants the information deleted. Useful cases are eg: abandoned shopping carts that occur because of technical issues, unexpected situations in the surroundings in conjunction when placing the order or when the customer has questions before the item(s) are bought and doesn’t find the answer. Therefore will we try our best to follow up and give the customer the best possible service to help them place an order if they’re interested. If you have heard from us and want to be deleted, please email us at

Information from and about you that we collect and process

We only collect Personal Data relevant for the purpose described in the separate terms and conditions for each Service and this Privacy Policy. The information we may collect is, for example, information regarding name, address, telephone number, email address, IP address, information to facilitate the use of the Services (such as a login), default language, user history, payments, and other information you provide when using the Services. Examples of Personal Data collected from companies outside Awake may include, updated address information, and demographic information.